In Schwäbisch Gmünd, committed tradespeople have dedicated themselves to a special project within the framework of BIWAQ V - ZEIT (Bildung, Wirtschaft, Arbeit im Quartier V - Zeitenwandel, Einheit, Integration, Teilhabe), which includes the Promotion of retail trade in the city center or Altstadt has as its goal. Through the artistic design of shop windows with floral motifs is intended to increase the attractiveness of the stores, draw in more customers and thus increase the local economy in the BIWAQ area be supported.
Katja Gatter, known under her Artist name "Paula Louida" and solo self-employed in the Altstadt, led the creative design of the shop windows. Numerous SMEs (small and medium-sized enterprises), including the Gmünder Reisecenter, the hairdressing salon Haarlekin, Andrea Perdomo's and Claudia Schreier's beauty studios, the bakery Thorwart and Heinz Lochmann Filmtheater Betriebe GmbH TP Schwäbisch Gmünd, were enhanced by the artistic painting. Inga Adam, project manager of BIWAQ V - ZEIT at the city's business development agency, adds: "Window painting makes smaller stores more visible not only to customers, but also to potential new employees. Of course, aesthetics also play a role."
The entire city benefits from this project by contributing to the Securing and creating jobs in the retail and trade sectors. The increased customer frequency leads to a Revitalization of the storeswhich in turn boosts the local economy and secures jobs. A stable economy in Gmünd city center also has a positive effect on surrounding districts such as Oststadt or Hardt. This also makes the BIWAQ V project visible to potential skilled workers and shows that Schwäbisch Gmünd is an attractive location for career opportunities.
The "ZEIT" project is funded as part of the "BIWAQ V" program by the Federal Ministry of Housing, Urban Development and Construction and the European Union via the European Social Fund Plus (ESF Plus).
